SEO, which means Search Engine Optimization, is a vital digital marketing tool to improve your website’s ranking in search engines. It is made up of different elements, and knowing how they work together is the key to understanding why SEO is important.

SEO makes your website more visible on the Internet. That means it generates more traffic and more opportunities for your website by having more prospects and converting them into customers. 

It is also a valuable tool for brand awareness and promoting your products to position yourself as an authoritative and trustworthy expert in the field you are working in. SEO is vital also because it’s vital to be in today’s digital world, to have a presence there as a brand. It shows modernity and it provides an extra source of income, as mentioned earlier.

Higher the rank of your website on the Search engine result page in short SERP, the more likely the prospects are to see you and click through to your site.

So, Why SEO is important? It’s because of these significant reasons. 

Reasons why SEO is important

• It helps your site get a high ranking on search engines like Google and Yahoo. It is a crucial part of online advertising and marketing. Without this, no one would know that your business even exists! 
• SEO is important because SEO allow your content to be indexed by search engines quickly and rank in the first spots. It is easy to obtain quality and targeted traffic with the help of search engine + seo.
• SEO helps to build trust and credibility for your potential customers. An experienced SEO agency helps you to establish a strong foundation for a beautiful website with a clean, practical user experience that can be discoverable on the site.

On-Page SEO and Content

When you have good content on your site, you’ll attract quality traffic from the search engines. This way, your site becomes popular, and your business gets potential customers. People will go to your site if there is good content on your site. And content is what you need to have for your website.

Content is part of the so-called on-page Seo and without it, any external Seo aid – such as links – are useless. Content is the first thing to focus and after that, focus on secondary on-page Seo factors and off-page Seo, such as links.

The second most important on-page factor is keywords and their density. If you search something in a search engine it allows you to look for specific keywords, and when these keywords are included in a website’s contents, it increases its chance of being ranked high. If your website doesn’t have enough keywords, it won’t be indexed quickly, and it would just be listed on the search engine pages for those specific keywords you want to target. So as much as possible, choose related keywords that are commonly searched or related to what your potential customers might search.

Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users

If you don’t have good content, search engines will not rank your site, and your business will not get the traffic that it deserves. And with just one lousy article or lousy web page, your SEO efforts might all be in vain. There are different tools out there to get reliable information about search engine optimization and even how to do it yourself. But if you are a beginner and you don’t have any clue about SEO, you might end up wasting your time. It is because most beginners don’t have a thorough knowledge of the techniques involved. They will end up copying others’ strategies, which is not a good idea since you won’t be able to obtain success or the same results.

Off-Page Seo & Links

There are different ways to help search engine optimization, and one of them is through link building (yes, those links we mentioned earlier). With link building, you provide your viewers or your target market with links to your site. In doing this, you’re indirectly promoting your website. You have to see to it that the sites you link with are relevant to each other. It has to be done well, though, so you can gain a better ranking and more visitors. If done badly, it can have the opposite effect and actually harm your website.

The use of SEO techniques on your website helps your website become more visible to the search engine crawlers. The search engine crawlers keep on looking for new websites, and when they find one like yours, it makes it easier for them to index it into their databases. When the search engines have indexed your website, you might even be able to receive free traffic from them. However, to benefit from the free traffic, you need to make sure that your website can deliver what the user is looking for and optimize your website SEO to rank higher.

Also read: How to find a digital agency to help your business (and how to know if they are reliable)